brand

Sometimes I build brands from scratch, on uniqueness, achievement or innovation. Mostly I transform them, inspired by what I’ve been told or shown. Reflecting inside and outside views, considering the status quo and the vision simultaneously. Respectfully, but never subserviently. Always holding creative license.

THE WORLDS FIRST

A fascinating journey of exploration, collaboration and creative workshops by all involved to define primary storytelling. Creative Direction of the mobile-centric micro page and point of sales concept for the limited edition of 500 jackets worldwide.

Point of sales communication for the limited edition of 500 jackets worldwide.

IMMERSIVE TRANSFORMATION

Campaign to raise awareness for the interactive conference designed to help leaders catalyze innovation, transform their business and win in a digital world.

30 Sec. teaser - LEARN

30 Sec. teaser - CONNECT

30 Sec. teaser - ENABLE

SHOWTIME

Campaign identity and broadcast media for the most erotic circus in Switzerland.

Posters and banners executed in various formats

30 Sec. teaser

SECRETS REVEALED

3D-generated exhibition-loop to showcase the primary features and the excitement of revealing a secret.

40 Sec. exhibition loop

DIRECTING A REVOLUTION

Based on the inspired, robust and innovative corporate guidelines presented to the team, our challenge was to manifest the revolution in digital printing throughout all touch points.

60 Sec. exhibition loop (part) for ShanghaiTex

60 Sec. exhibition loop (part) for Labelexpo Europe.

60 Sec. exhibition loop (part) on the Color Matrix.

Brand extension to:│signage│exhibition media│facts-sheet│pocket-guide│give-aways│businesscards│stationary│packaging│workwear│press folder│website│social media│corporate presentations│ brand stage and more.

Brand Stage

MORE THEN THREE DIMENSIONS

When craftsmanship tells the story, one must consider the brands perception in all dimensions:│naming│identity│product design│storytelling│corporate communication│website│social media and more

YOU ARE NOT ALONE

Extracts of co-workers presentation for IKEA Switzerland on: The individual exploration journey

2.40 Min. (part) of corporate presentation

HOME SWEET HOME

Extracts of corporate presentation for IKEA Switzerland about the meaning of HOME.

40 Sec. (chapter 1) part of corporate presentation

60 Sec. (chapter 2) part of corporate presentation

30 Sec. (chapter 3) part of corporate presentation

40 Sec. (chapter 4) part of corporate presentation

EXHIBITING THE TRUTH

Discovering the admirable dedication of IKEA to maintain and extend sustainability throughout everything they do, we simply exhibited the truth. Messages on the walls, in cabinets and behind pillows. Immersive storytelling that speaks to you from the heart.

A FRESHER START-UP

Based on the nübee corporate guidelines and visual language presented to the team, the focus for this project was on content development, launching the website and creating TV-spots.

20 Sec. TV spot - summer season

INRODUCING SMART TO EUROPE

REDUCE TO THE MAX

Positioning statement and campaign claim for the introduction and launch of the Smart Car in Europe.

PRE-LAUNCH PRINT

By documenting “first contact” with hidden cameras, the print campaign announced the upcoming launch and how to acquire the Smart Book from a local dealer.

PRE-LAUNCH TV

Rigged with hidden cameras, the TV spots extended the print campaign by documenting curious people exploring the interior of the Smart Car.

THE SMART BOOK

Everything about the Smart Car was new. Pre-social media, the most exiting and direct way to educate the public, was to allow them to immerse themselves in the brand by offering The Smart Book which was translated to 5 languages and distributed all over Europe is still respected as a revolution in communication for the automotive industy.